Marketing is the act of facilitating the exchange of a given commodity for goods, services, and/or money to deliver maximum value to the consumer. From a societal point of view, marketing is the link between a societys material requirements and its economic patterns of response. Marketing satisfies these needs and wants through both the exchange processes and building long-term relationships.Marketing can be viewed as an organizational function and a set of processes for creating, delivering, and communicating value to customers, and managing customer relationships in ways that benefit the organization and its shareholders. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer buying behavior and providing superior customer value.The set of engagements necessary for successful marketing management include capturing marketing insights, connecting with customers, building strong brands, shaping the market offerings, delivering and communicating value, creating long-term growth, and developing marketing strategies and plans.Table Of Content :1 Introduction to Marketing2 Marketing Strategies and Planning3 The Marketing Environment4 Consumer Marketing5 Business-to-Business Marketing6 Services Marketing7 Global Marketing8 Pricing9 Products10 Branding and Packaging11 Marketing Channels12 Integrated Marketing Communications13 Advertising and Public Relations14 Personal Selling and Sales Promotion15 Social Media Marketing16 Social Responsibility and Ethics in Marketing17 Introduction to Nonprofit MarketingThe eBooks app features allows the user to : Custom Fonts Custom Text Size Themes / Day mode / Night mode Text Highlighting List / Edit / Delete Highlights Handle Internal and External Links Portrait / Landscape Reading Time Left / Pages left In-App Dictionary Media Overlays (Sync text rendering with audio playback) TTS - Text to Speech Support Book Search Add Notes to a Highlight Last Read Position Listener Horizontal reading Distraction Free ReadingCredits :Boundless (Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0))FolioReader, Heberti Almeida (CodeToArt Technology)Cover by Designed by new7ducks / FreepikPustaka Dewi, www.pustakadewi.com
Marketing Textbook
